April 16th, 2012
FTC Broadens Study of Alcohol Advertising
By Katy Bachman
For the first time, the Federal Trade Commission is requiring the major alcoholic beverage advertisers to detail their use of digital marketing and data collection practices.
The move is part of the agency’s periodic review to see how effective the industry’s voluntary guidelines are in reducing marketing messages to underage audiences.
Companies such as Anheuser-Busch, Diageo and Pernod Ricard must provide the information to the FTC by June 11.