April 30th, 2012
DIY, PBS Kids, NFL Viewers Generate Best Ad Response
By Wayne Friedman,
Hammers and nails, small furry animals and toys, and perhaps some beer and pizza—that’s what we are thinking about while watching some cable networks with strong advertising messaging.
DIY Network, PBS Kids Sprout and NFL Network are the top networks when it comes to viewers who are “more likely to buy products advertised on a network,” according to a new study.
DIY led with a 35% number, followed closely by PBS Kids Sprout at 34% and NFL Network at 33%—according to Beta Research. All this compares much more favorably to the average broadcast network, which the survey says garnered an 18% score.