April 18th, 2012

Disney and Aussie Bum in Avengers deal

By Rosie Baker
Marketing Week

Disney has partnered with men’s underwear brand Aussie Bum in a product placement deal for the upcoming release of Marvel film The Avengers.

It is the first product placement deal negotiated by the DisneyMedia+ division, which was set up a year ago, and is part of a long-term brand partnership negotiated by its Disneymedia+ division.

In the film, The Avengers’ heroes including Iron Man (Robert Downey Jnr), Thor (Chris Hemsworth) and Captain America (Chris Evans) are seen alongside billboard ads for Aussie Bum within the set.

Read more: http://www.marketingweek.co.uk/news/disney-and-aussie-bum-in-avengers-deal/4001219.article

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