April 18th, 2012
Disney and Aussie Bum in Avengers deal
By Rosie Baker
Disney has partnered with men’s underwear brand Aussie Bum in a product placement deal for the upcoming release of Marvel film The Avengers.
It is the first product placement deal negotiated by the DisneyMedia+ division, which was set up a year ago, and is part of a long-term brand partnership negotiated by its Disneymedia+ division.
In the film, The Avengers’ heroes including Iron Man (Robert Downey Jnr), Thor (Chris Hemsworth) and Captain America (Chris Evans) are seen alongside billboard ads for Aussie Bum within the set.