April 2nd, 2012
Burger King rolls out new menu items, advertising
By ELAINE WALKER
Burger King’s efforts to win back customers and revive Miami’s homegrown, iconic brand shifts into high gear Monday. Customers will find a wide range of changes covering everything from the menu to the uniforms of the employees behind the counter.
Will it be enough to get consumers to give Burger King another try? Management and franchisees are counting on it after years of declining market share that has seen Burger King lose to everyone from McDonald’s and Wendy’s to Subway.
It starts with an ad campaign launching Monday that features a star-studded celebrity cast in one of the biggest media blitzes in Burger King’s recent history. You’ll find soccer player David Beckham craving a Burger King smoothie, singer Mary J. Blige grooving about the chicken snack wraps and comedian Jay Leno driving his 1967 Corvette straight through a restaurant to pick up his order.