April 13th, 2012

After the Riots: what role did brands play in last summer's troubles?

By Agnes Nairn
The Guardian

Last month saw the publication of After the Riots the final report by the independent Riots, Communities and Victims Panel which was set up after the events of last summer. It was published in the same week as the Tories faced turmoil over donors being offered access to David Cameron, fuel panics and the pasty tax so it received very little media coverage. That’s a pity because it addresses some very important issues.

The report concludes, sensibly, that we can’t attribute the cause of the riots – which took everyone by surprise – to a single source. It’s complicated. Perhaps that’s why there are no fewer than 63 recommendations. Helpfully, these are broken down into seven key areas: children and parents (6 recommendations); personal resilience (9); hopes and dreams (16); brands (7); usual suspects (10); police and public (14); community engagement, involvement and cohesion (1).

The seven recommendations about brands were the ones that caught my eye. They are an interesting collection but some raise many more questions than they answer.

Read more: http://www.guardian.co.uk/sustainable-business/riots-brands-responsibility-young-people?newsfeed=true

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