April 3rd, 2012

A Network Popular With Hispanics Reaches Out to Them

The New York Times

IT’S been redone nearly 400 times over the last 17 years, but one thing has stayed the same about ESPN’s “This is SportsCenter” advertisement: It’s always been in English.

That will change on Wednesday when ESPN introduces the first Spanish television ad for the network’s signature news program.

The ad follows the Yankees second baseman Robinson Cano as he makes his way around ESPN’s Bristol, Conn., headquarters giving high-fives and elaborate handshakes to staff members while unknowingly spreading a cold.

Read more: http://nyti.ms/HNEO3J


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