March 29th, 2012

Yahoo to Implement 'Do Not Track' Mechanism by Early Summer

By Melodie Warner
Wall Street Journal

Yahoo Inc. said it would implement a Do Not Track mechanism across its global network by early summer amid growing concerns about online privacy.

The Wall Street Journal reported Monday that the Federal Trade Commission issued a strong call for commercial-data collectors to adopt better privacy practices and called for Congress to pass comprehensive privacy legislation. The agency also called on U.S. commercial data collectors to implement a Do Not Track button in Web browsers by the end of the year or to face legislation from Congress forcing the issue.

Yahoo on Thursday said its Do Not Track system has been in development since last year and is in accordance with the Digital Advertising Alliance’s principles.

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