March 7th, 2012
U.K.: Kellogg's slammed for saying sugar is not related to obesity or ill-health
By Sean Poulter
Kellogg’s has been censured by the advertising watchdog after it falsely claimed that sugar is not related to obesity or ill-health.
The firm had attempted to counter criticism from health groups over the high levels of sugar in its cereals by publishing information on its Coco Pops website that was supposed to tell children the truth about the ingredient.
But the Advertising Standards Authority has now ruled that this health information was misleading.
Kellogg’s said an independent dietician had gathered medical evidence from a World Health Organisation committee.
The Coco Pops website claimed: ‘A panel of world health experts recently reviewed all the scientific evidence and concluded that a high sugar intake is not related to obesity, or the development of diseases such as heart disease, diabetes, high blood pressure or cancer.