March 28th, 2012

The Right to Sell Kids Junk

By Mark Bittman
The New York Times

The First Amendment to the Constitution, which tops our Bill of Rights, guarantees — theoretically, at least — things we all care about. So much is here: freedom of religion, of the press, of speech, the right to assemble and more. Yet it’s stealthily and incredibly being invoked to safeguard the nearly unimpeded “right” of a handful of powerful corporations to market junk food to children.

It’s been reported that kids see an average of 5,500 food ads on television every year (sounds low, when you think about it), nearly all peddling junk. (They may also see Apple commercials, but not of the fruit kind.) Worse are the online “advergames” that distract kids with entertainment while immersing them in a product-driven environment. (For example: create your own Froot Loops adventure!)

And beyond worse: collecting private data, presumably in order to target children with personalized junk food promotions, as in this Capri Sun advergame, which asks for permission to use your webcam to film you — without first verifying your age.

Read more: http://opinionator.blogs.nytimes.com/2012/03/27/the-right-to-sell-kids-junk/

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