March 9th, 2012
Teens not abandoning television for Internet
By Joe Flint
Los Angeles Times
Fear not television executives: Teenagers are not abandoning the tube for the Internet and cellphones.
In fact, teen television viewing is actually on the rise, according to a new report from Sanford C. Bernstein & Co. senior analyst Todd Juenger that is optimistic about television at a time when many media watchers fear new platforms are going to severely cannibalize viewers and advertising dollars.
The typical teen watches almost four hours of television per day. While that is two hours less than most adults, it is up from about three hours in 2004, and teen viewing has been growing at a rate of 2.5% per year.