March 7th, 2012

Taking a Page From the Web, Magazine Pitches a Social Game

By Stuart Elliott
The New York Times

FOR traditional media like magazines, remaining relevant in a world of new media and social media is no walk in the park. So how about a workout in the park?

That is the inspiration for an initiative from Self magazine, part of the Condé Nast Publications division of Advance Publications in New York.

On Wednesday, Self plans to introduce an online game that will bear the name of an event, Self Workout in the Park, that the magazine has hosted for 19 years in New York and other cities.

The game, like Self magazine, will be aimed at women, featuring game play in areas like fitness, health and wellness, beauty and fashion. The intent is for the game to be an online version of the Self annual workout event, adding interactive elements like avatars, virtual goods and puzzles.

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