March 20th, 2012
Selling the notion of corporate naming for Victoria landmarks
Victoria should be able to sell naming rights to city facilities without selling its soul, says Coun. Marianne Alto.
“There are lots of folks who think the very idea is an anathema. There’s no detail you could discuss that would make it good. It’s just in principle that it’s the wrong thing to do,” Alto said Monday.
“There are just as many people who say it’s about time,” she said. She’s in the latter camp — so long as regulations give the city control to ensure nothing is done that conflicts with the city’s vision and values.