March 15th, 2012

PepsiCo draws fire for alleged ‘crass commercial’ choice of profit over public health

By Ben Bouckley
Beverage Daily

Leading US nutrition expert Professor Marion Nestle says that PepsiCo’s decision to invest around $500m on marketing ‘megabrands’ she describes as unhealthy was a ‘crass commercial decision’, but the firm insisted that ‘health and wellness’ was crucial to its future.


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