March 20th, 2012

New Israeli law bans underweight models in ads as government tries to fight eating disorders

By Associated Press
Washington Post

A new Israeli law bans showing overly thin models from local advertising in an attempt to fight the spread of eating disorders.

It also requires publications to disclose when they use altered images of models to make the women and men appear even thinner than they really are.

The law, passed late Monday, appears to be the first attempt by any government to use legislation to take on a fashion industry accused of abetting eating disorders by idealizing extreme thinness. It could become a model for other countries grappling with the spread of anorexia and bulimia, particularly among young women.

The law’s supporters said they hoped it would encourage the use of healthy models in local advertising and heighten awareness of digital tricks that transform already thin women into illusory waifs.

Read more: http://wapo.st/GCeVbB

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