March 5th, 2012

New Israeli bill seeks to widen ad ban to all underweight models

By Haaretz
Emilie Grunzweig and Jonathan Lis

A bill seeking to ban the use of underweight models in Israeli advertising also aims to prevent Israel’s media from using ads produced overseas with too-thin models.

The bill is an effort to discourage an idealization of overly thin bodies, out of concern that such advertising encourages eating disorders and distorts perceptions - particularly among young people - of what a health body should look like.

The expansion of the bill to include foreign models is expected to be introduced on Monday at a session of the Knesset Labor, Welfare and Health Committee.

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