March 30th, 2012
NBA Rumors: How Selling Ad Space on NBA Jerseys Will Ruin League
By Ryan Rudnansky
The Bleacher Report
In need of a revenue boost, the NBA is considering selling ad space on jerseys to make up for its losses.
But the NBA should be worried about losing its fans.
Selling ad space on jerseys would have its benefits. The added revenue would be spread across the league, allowing NBA teams to pay their players better. That potentially leads to better teams.
But, selling ad space on jerseys, while monetarily beneficial, could possibly distance the fans from the league even more. Because, while the money is helping franchises financially, patching ads on jerseys adds to the overwhelming commercialism consumers must put up with every day.