March 5th, 2012
McDonald's to kids: Eat fruit, drink milk, visit Arches
By Emily Bryson York
McDonald’s Corp. will unveil new kids advertising Friday, fulfilling a pledge to include a nutritional or physical activity message in all communication with children starting in 2012.
The Oak Brook-based fast-food giant says it’s doing the right thing for its customers and its brand. But activist groups, who see McDonald’s as the emblem of what’s wrong with American eating, decry any advertising to children under age 12, who critics say are too young to know when they are being targeted with ad messages.
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