March 26th, 2012

Knights, Pirates, Trees Flock to Facebook Mascots and Other Embodiments of Corporations Make a Comeb

By SUZANNE VRANICA
Wall Street Journal

A new marketing campaign for StubHub, the ticket-resale website, stars a 25-foot-high animatronic talking tree with tickets as leaves. In commercials, the tree, known as the “Ticket Oak,” lives in a suburban backyard and doles out tickets to neighbors.

It is quite a departure from StubHub’s last ad campaign, which showed people dreaming about getting a ticket to a concert or a big game. But with the Ticket Oak character, StubHub hopes to make a splash on Facebook and other media.

StubHub, a unit of eBay Inc., is just one of a number of marketers that have turned to characters—both live action and animated—to help sell their products in the past year.

Read more: http://on.wsj.com/H7NOD9

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