March 27th, 2012
HSN Plans Event to Sell ‘Snow White,’ the Merchandise
By Elizabeth Olson
The New York Times
IN the continuing quest for ardent fans and movie ticket sales, studios are expanding their marketing arsenal to appeal to home shoppers, a largely female audience of proven purchasers.
Universal Pictures and HSN, formerly known as the Home Shopping Network, are planning 24 hours of programming at the end of May featuring beauty, home and fashion products created specifically to evoke the sensibility of the coming movie “Snow White and the Huntsman.”
“It’s really powerful to link the storytelling and products,” said Stephanie Sperber, president of partnerships and licensing for Universal Pictures, which produced the Brothers Grimm-inspired tale starring Kristen Stewart and Charlize Theron as the dueling beauties.