March 23rd, 2012

Help Remedies's Hip Pharma

By David Sax
Bloomberg Business Week

If you were one of the creative geniuses attending the annual TED Full Spectrum conference in Long Beach, Calif., a few weeks back and happened to cut your finger, you’d be grateful for the package of bandages handed out called Help: I’ve Cut Myself and I Want to Save a Life. Help Remedies, a pharmaceutical startup, not only provided its own brand of generic bandages free of charge, it also invited TED attendees to register their freshly spilled blood with DKMS, the world’s largest bone marrow donor center. The kit contained a sterilized cotton swab to collect blood and a prepaid envelope for injured TED attendees to send in their sample. Help’s website features a video, narrated by a shirtless man in silver body paint, dressed as a bread knife, offering further explanation on the value of donating marrow.

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