March 23rd, 2012

Fox, MySpace, and Taco Bell team-up for a branded entertainment web series

By David Castillo
Product Placement News

Fox Digital Entertainment has partnered with Taco Bell and MySpace to produce a branded entertainment web series.

“Let’s Big Happy” will be streamed on MySpace, as well as numerous digital download platforms. For its first season, which will have seven episodes, Taco Bell will be the show’s exclusive partner.

The series centers on Olive Shipley, who helps propel start-up bands to the music industry. Throughout the series, Taco Bell will have several product placements, including Doritos Locos Tacos—the fast food chain’s latest offering.

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