March 23rd, 2012
Dieting companies now targeting men
By Emma Lacey-Bordeaux and Gavin Godfrey
More than 30% of men older than 20 are overweight, according to the Centers for Disease Control and Prevention. Men face the issue at the same rate as women, but until recently, ads for weight loss products mostly featured female faces and voices. According to ad industry watchers, the female-centric advertising had the inadvertent effect of scaring men away.