March 23rd, 2012

Dieting companies now targeting men

By Emma Lacey-Bordeaux and Gavin Godfrey

More than 30% of men older than 20 are overweight, according to the Centers for Disease Control and Prevention. Men face the issue at the same rate as women, but until recently, ads for weight loss products mostly featured female faces and voices. According to ad industry watchers, the female-centric advertising had the inadvertent effect of scaring men away.

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