March 19th, 2012
CTA seeks to sell some naming rights
By Jon Hilkevitch
In its second effort this week to drum up money beyond the fare box, the CTA on Friday said it is seeking bids for corporate naming rights to assets including the Bus Tracker and Train Tracker, the Holiday Train and New Year’s Eve penny rides.
The search for corporate naming rights sponsorships is being conducted through IMG, a business development consultant. Bids are due by noon on April 20, the CTA said.
“In addition to naming rights, this partnership will also include branding, advertising, communication and promotion, online promotion and links, and an on-site event announcing the participation of the selected bidder,” the CTA said in a statement.