March 5th, 2012
City wants to sell naming rights at harbor
By Anita Lee
The city has discovered a potential money-maker, but sunherald.com readers were not too keen on the idea.
For $150,000, a business can have its name emblazoned for five years on an amphitheater/entertainment center going up in Jones Park. Spend $25,000 more, and the building name is yours for 10 years. Sentiment ran 86 percent against the idea on sunherald.com, with 141 votes in a reader poll by 6 p.m. Friday.
As Alex1945 put it: “This is a horrible idea. I hope good sense will prevail.”
The administration will ask the City Council on Tuesday for permission to sell businesses “naming rights” not only for the amphitheater, but also a faux lighthouse, farmers market pavilion, picnic pavilions in Jones Park, a splash pad pavilion and space on fencing that will go up for special events.