March 26th, 2012

Canadian infant formula crackdown fails to make baby steps

By Sarah Schmidt
Montreal Gazette

A three-year government crackdown to stop infant-formula manufacturers from using unproven or misleading nutrition and health claims had “absolutely no impact,” according to a dismal assessment outlined in internal documents.

The joint initiative of Health Canada and the Canadian Food Inspection Agency began in 2007 after officials spent a year fielding complaints about how advertising and labelling of infant formula is used to win the business of new parents.

According to a summary of the initiative prepared by the project manager at CFIA, the effort to get the companies to change their marketing was a failure.

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