March 8th, 2012
Altria Statement on Surgeon General’s Report on Youth Tobacco Use
Altria’s tobacco companies – Philip Morris USA, U.S. Smokeless Tobacco and John Middleton – market to adults who use tobacco. Altria’s tobacco companies market in two ways: through age-verified direct communications to adult tobacco consumers and in retail stores where adult tobacco consumers make their purchase decisions. We do not use TV, newspapers, radio, billboards or product placement to advertise our products. The vast majority of our marketing expenditures come in the form of price promotions. It’s important to note that the average price of a pack of cigarettes has increased by 78 percent from 2000 - 2010.
We agree with the Surgeon General and others that kids should not use tobacco products, and we share the common goal of keeping tobacco products out of the hands of kids. Tremendous progress has been made in reducing overall underage tobacco use, which is at its lowest level in a generation. In fact, today, underage smoking ranks lower than alcohol or marijuana use. We are encouraged by recent government data that show illegal retail tobacco sales to minors are at historic lows. While significant progress has been made in reducing underage tobacco use over time, we agree that more work needs to be done.