February 23rd, 2012
Voluntary guidelines for Web privacy backed by Obama administration
By Cecilia Kang
The Obama administration on Thursday plans to announce voluntary guidelines for Web companies to protect consumers’ privacy online, a win for Google, Facebook and other Internet giants that have fought against heavier federal mandates.
The White House did not include a much-debated “do not track” rule that would have forced companies to offer users the choice of stopping advertisers from tracking their activities across the Web. While the Obama administration will not require the technology, Web firms, including Google, Yahoo!, Microsoft and AOL have agreed to voluntarily embed “do not track” buttons in Web browsers, government officials said.
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