February 15th, 2012

UK: Kellogg’s escapes censure

Marketing Week

Kellogg’s has avoided censure for an online game to promote its Krave cereal, despite a complaint that it encouraged an unhealthy lifestyle in children.

The online game, which ran on Facebook and promoted its Krave chocolate cereal brand, encouraged participants to guide a super hero character over platforms and jump on pieces of chocolate.

The Alliance For Better Food & Farming challenged whether the game “encouraged poor nutritional habits and an unhealthy lifestyle in children”.

Read more: http://www.marketingweek.co.uk/news/kelloggs-escapes-censure-over-targeting-children/4000085.article

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