February 15th, 2012
UK: Kellogg’s escapes censure
Kellogg’s has avoided censure for an online game to promote its Krave cereal, despite a complaint that it encouraged an unhealthy lifestyle in children.
The online game, which ran on Facebook and promoted its Krave chocolate cereal brand, encouraged participants to guide a super hero character over platforms and jump on pieces of chocolate.
The Alliance For Better Food & Farming challenged whether the game “encouraged poor nutritional habits and an unhealthy lifestyle in children”.