February 2nd, 2012

Super Bowl 2012: Marketing hype runs from beer and cars to condoms and cookies

By Barry Svrluga
Washington Post

It is Super Bowl week, so it is naturally time for Budweiser and Bud Light and Bud Light Platinum (huh?) to tout their wares. Coca-Cola will be there, so Pepsi has to be, too. Honda and Toyota, Best Buy and Bridgestone, M&M’s and MetLife, the usual characters filling the usual starring roles on the most important day in American marketing.

And then, this:

“Planning your Super Bowl party? How about cooking up a feast that includes N.Y. Giants Quarterback Eli Manning’s Lace Cookies?”

And this:

“Which QB do married women want in the sack?”

Read more: http://wapo.st/xub242


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