February 8th, 2012

Smell-Vertising Hits U.K. With Potato-Scented Bus Shelters

AdWeek

To promote its new product, Ready Baked Jackets, McCain Foods is tempting UK consumers with the wafting smell of “3-D baked potatoes” as they wait at city bus shelters in York, Manchester, London, Nottingham and Glasgow.

When people press a button on a poster, a hidden heating element warms the fiberglass 3-D potato and releases the aroma of oven-baked jacket potato throughout the bus shelter. The aroma was developed over three months in collaboration with a specialist scent lab.

Read more: http://bit.ly/yXbJH8

Comments

Add your own Comment

(optional)