February 16th, 2012
New OOH Buy Mortgages The House, Literally
By Erik Sass
The newest thing in out-of-home advertising might be on-the-home advertising. Homeowners who are worried about making their mortgage payments can now tap a new source of income by turning their homes into ad platforms, courtesy of a company called Brainiacs from Mars.
As weird as they are modest, the company promises to pay the monthly mortgage of any homeowner who allows them to advertise on their property—like Scott and Elizabeth Hostetler, a couple whose home in Buena Park, California, now bears a nine-foot-tall Brainiacs from Mars logo on its side.