February 14th, 2012

Mixed progress made by US government and schools to improve food marketing influencing children

Eureka Alert

New research has found that the US government and schools have made mixed progress to comprehensively address food and beverage marketing practices that put young people’s health at risk. A comprehensive review published in the March issue of the American Journal of Preventive Medicine finds that public sector stakeholders have failed to fully implement recommendations from the Institute of Medicine (IOM) to support a healthful diet to children and adolescents.

“Evidence links the marketing of high-calorie, nutrient-poor branded food and beverage products to obesity rates. Our evaluation found that the prevailing marketing environment continues to threaten children’s health and the public sector has missed important opportunities to promote a healthful diet and create healthy eating environments,” says lead author Vivica Kraak, MS, RD, Research Fellow at Deakin University’s Population Health Strategic Research Center in Melbourne, Victoria, Australia.

Read more: http://www.eurekalert.org/pub_releases/2012-02/ehs-mpm020912.php

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