February 1st, 2012
Marketing to Young Fans on Their Technology Level
By RICHARD SANDOMIR
The New York Times
The founders of the Whistle have a single aspiration: create an ESPN for kids.
It is no small ambition. Sports television viewing is dominated by the habits of men 25 and older, who are targets for commercial pitches for beer, cars and insurance. Until now, pint-size fans watched what Mom, Dad and older siblings did — including the Cialis ads.
Read more: http://nyti.ms/yzgR3q