February 29th, 2012
Marketing Gone Wild: Use and Abuse of Food Safety 'Certifications'
By Jim Prevor
Food Safety News
The produce industry has come to work so hard on food safety. This is seen collectively through institutions such as the California Leafy Greens Marketing Agreement and the Center for Produce Safety.
It is also true on an individual company level. Anyone who has been involved in the produce trade for an extended period has seen an enormous increase in attention and commitment on food safety issues, especially following the Spinach Crisis of 2006.
But each company and the industry as a whole has to make sure the marketing efforts don’t get ahead of themselves. Particularly, those who offer seals or indicias or who use them in their marketing have a responsibility to make sure that these are not misused to imply things that are not justified.
We check out a lot of industry web sites and we find these seals are often misused.