February 22nd, 2012
Marketing Budgets Rise for Some Giants
By Stuart Elliott
The New York Times
For the last couple of months, forecasters have been predicting that 2012 would be a better year for Madison Avenue and media companies as more marketers increased advertising budgets. That outlook is starting to brighten further as some of the biggest spenders reveal plans to open their wallets even wider than had been expected.
Of course, those plans could change suddenly if the economic recovery reversed course or a crisis abroad rattled consumer confidence. And not every giant marketer is buoyantly optimistic.