February 27th, 2012
Manatee district ponders creative ideas for revenue generation
By CHRISTINE HAWES
On the surface, the idea sounds like common sense: public schools using their cafeterias, school buses, websites, athletic fields, band and choir events, brochures, and newsletters to raise money by soliciting corporate advertising.
But a closer look shows that corporate advertising may not be the cash cow it would seem to be, say Manatee school officials. In fact, one school district official says it has the potential to cost the district money.
“Just about anything that would seemingly generate revenue ends up requiring resources,” says Jim Drake, the school district’s finance officer. “The net effect, in the end, would be negligible.”