February 16th, 2012
Jordan School District moves closer to selling school bus ads
By Rosemary Winters
The Salt Lake Tribune
Jordan School District is one step closer to becoming the first district in Utah to sell advertisements on school buses.
The Jordan Board of Education this week hired Alpha Media, a Dallas-based firm, to sell and place ads on Jordan’s 215 buses. The company expects ads to start appearing on buses in the next three to four weeks. Alpha Media already handles school-bus advertising for 20 districts in Texas. It also sells ads for maintenance vehicles for Los Angeles Unified School District in California.
Under the contract, Jordan will keep 63 percent of gross monthly revenue for the first three years, and 65 percent starting the fourth year. Alpha Media estimates that Jordan’s share will be nearly $1.4 million over a four-year period.