February 16th, 2012

How Companies Learn Your Secrets

By CHARLES DUHIGG
The New York Times

Andrew Pole had just started working as a statistician for Target in 2002, when two colleagues from the marketing department stopped by his desk to ask an odd question: “If we wanted to figure out if a customer is pregnant, even if she didn’t want us to know, can you do that? ”

As the marketers explained to Pole — and as Pole later explained to me, back when we were still speaking and before Target told him to stop — new parents are a retailer’s holy grail.

Read more: http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?ref=magazine

Comments

Add your own Comment

(optional)