February 13th, 2012

Hasbro, Intent on Expanding Its Toy Brands, Is Playing All the Angles

By GREGORY SCHMIDT
The New York Times

Hasbro has long been known for making toys and games based on movies and TV shows. Lately, the multinational toy company has been making movies and TV shows based on its toys and games.

After becoming an entertainment powerhouse with its Transformers movie franchise, which grossed $2.6 billion worldwide, and a G.I. Joe movie ($302 million worldwide gross), Hasbro has big plans this summer for a G.I. Joe sequel and a new movie based on its Battleship board game.

The company also recently announced plans for a live-action movie based on Stretch Armstrong, a toy that gained popularity in the 1970s, and it is in talks to develop a movie based on the board game Candy Land starring Adam Sandler.

Read more: http://nyti.ms/yRo1Eh

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