February 23rd, 2012

Google Allows 'Do-Not-Track' Browser Button

By Bloomberg
Advertising Age

Google Inc. will allow a “do-not- track” button to be embedded in its Web browser, letting users restrict the amount of data that can be collected about them.

The world’s most popular search engine is joining other Web companies to support the anti-tracking initiative, which prevents an individual’s browsing history from being used to tailor ads, according to an e-mailed statement today.

“We’re pleased to join a broad industry agreement to respect the ‘do-not-track’ header in a consistent and meaningful way,” Susan Wojcicki, Google’s senior VP-advertising, said in the statement.

Read more: http://bit.ly/xYPbg8

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