February 28th, 2012

Environmentalists Seethe as the Lorax Speaks for Mazda

By David Griner

Would the Lorax ever love an SUV, even one with something called “revolutionary SkyActiv technology”? Environmentalists sure don’t seem to think so. Bloggers and YouTube commenters are accusing Mazda of greenwashing with its new spot below, featuring the tree-loving Dr. Seuss character, now the star of a Universal Pictures film, alongside a Mazda CX-5 that gets 35 mpg on the highway. “Your attempt to associate your environmentally destructive product with The Lorax is deceptive and misleading,” says the author of one Change.org petition, called “Stop forcing the Lorax to sell dangerous, polluting cars.”

Read more: http://www.adweek.com/adfreak/environmentalists-seethe-lorax-speaks-mazda-138597?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+adweek%2Fadfreak+%28Adfreak%29&utm_content=Google+Reader


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