February 7th, 2012
Dearborn Schools Evaluate District Advertising Policy
By Molly Tippen
It used to be that a parent could walk into their child’s school and be reasonably sure of what it would look like–endless rows of identical metal lockers; a central office for students, staff and parents; classrooms endowed with industrial-looking desks, and of course, blackboards.
But that view could soon change at some of Dearborn Public Schools’ 32 facilities if the Board of Education revises the district’s current advertising policy to allow advertising from local businesses inside school facilities, at its athletic fields, inside school buses or on its website. The policy could also expand and define guidelines for sponsorship and philanthropic publicity.
Though it’s not yet clear what a new advertising program may look like, the responsibility of setting advertising policy lies with the board, which recently agreed to have its policy committee take an in-depth look at the pros and cons of commercial ads in the schools.
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