February 6th, 2012
Critics pounce on Coke, Pepsi health initiatives
By Julie Deardorff
Sodas, sports drinks and other sugary beverages are an unhealthy choice for kids, according to the nation’s leading pediatricians’ group, which strictly opposes the sale and advertising of the products in schools.
Yet Coca-Cola’s Live Positively slogan and the soda-maker’s familiar red-and-white logo pop up on the American Academy of Pediatrics’ consumer education website, healthychildren.org, in a corporate sponsorship that some health experts denounce as a serious conflict of interest.
In response to criticism that their products are fueling the obesity epidemic, Coca-Cola, PepsiCo and other major players in the food and beverage industry have pledged to be part of the solution.