February 3rd, 2012

Coke Effort Encourages African-American Teens

By Karlene Lukovitz
MediaPost News

A Coca-Cola “Pay It Forward” contest tied into Black History Month is offering teens a chance to win “apprentice experiences” with “celebrity history-makers.”

Essence president Michelle Ebanks, Grammy Award-winner/philanthropist Ne-Yo and fashion designer Tracy Reese are partnering with Coca-Cola on the contest.

The winning teens will receive five-day apprenticeships (including travel expenses for themselves and a guardian) in one of four areas: business (Ebanks); fashion (Reese); community/philanthropy (Ne-Yo) and music/entertainment.

Read more: http://www.mediapost.com/publications/article/167017/coke-effort-encourages-african-american-teens.html#ixzz1lKfM77Ve

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