February 15th, 2012
Coca-Cola’s Olympics Advertising Puts Athletics to Music
By Stuart Elliott
The New York Times
Although the Super Bowl ended only 10 days ago, Coca-Cola, a major Super Bowl sponsor, is already turning its attention to the next big event on the sports calendar, the 2012 Summer Olympics in London.
The Coca-Cola Company on Wednesday is set to give a first glimpse of the Olympics advertising campaign for its flagship soda, Coca-Cola. The theme will be “Move to the beat,” under the Coca-Cola brand slogan of “Open happiness”; the centerpiece will be a song, “Anywhere in the World,” written by Mark Ronson and Katy B, which is to serve as an anthem for Coca-Cola’s Olympic sponsorship efforts.
Read more: http://nyti.ms/x9TdFC