February 7th, 2012
Clipboard: Hospitals mine electronic health records for marketing data
By Chelsea Conaboy
I often have written here about the many ways electronic records could help doctors improve the health of their patients, empowering them to catch adverse drug interactions, communicate with each other, or identify patients who are due for preventative screenings. But Phil Galewitz reports for Kaiser Health News about how some hospitals are using the records to improve their own financial health.
The records provide a wealth of marketing data, allowing hospitals to pitch their more profitable services to patients who have the insurance plans to pay for them.
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