February 3rd, 2012

City to look at selling naming rights

By Betsy Bloom
LaCrosse Tribune

Could slapping a new name or logo on city property be a potential moneymaker for La Crosse?

City legal staff is being asked to look at the feasibility of selling naming rights and sponsorships in La Crosse.

The idea came from a “budget road map” developed by department heads in 2011, said council member Andrea Richmond, who introduced a resolution for consideration next week.

Read more: http://lacrossetribune.com/news/local/city-to-look-at-selling-naming-rights/article_74d3d616-4e21-11e1-b955-0019bb2963f4.html#ixzz1lKSodn7v

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