February 21st, 2012
Charity to run gender recognition outdoor ad
By Loulla-Mae Eleftheriou-Smith
Plan UK, the global children’s charity, is to use facial recognition technology on a digital outdoor screen to show different creative treatments to men and women, to raise awareness of the restrictions on girls’ freedom in developing countries.
The ad will be placed in a Clear Channel bus shelter outside Selfridges in London on Wednesday (22 February) and will available for consumers to interact with for two weeks.
It has been created with the help of Clear Channel’s creative solutions team Create, digital signage company 3D Exposure, and specialist outdoor media company Curb Media.