February 7th, 2012

Canada: Natrel accused of milking parents' fear with Baboo, a toddler drink

By Jennifer Pagliaro
The Toronto Star

A new milk product for toddlers has drawn criticism for preying on parental worry by creating a product where one isn’t needed.

Natrel’s Baboo claims to be the first milk product in Canada specifically aimed at toddlers 12 to 24 months old. Its purpose is “to ensure a smooth transition from breast milk or infant formula to regular milk,” the company said in a news release.

The makers of Baboo, which is in stores now, say the drink is engineered to closely mimic breast milk but with less sodium, more fat and added nutrients including Omega-3 DHA and Vitamin C. It is sold in shelf-safe tetra packs and doesn’t require refrigeration.

Lianne Phillipson-Webb, a registered nutritionist, says Baboo is trying to meet a nutritional need that doesn’t exist and is sending parents the wrong message.

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