February 15th, 2012

Arizona bill takes aim at airbrushed women in ads

By Alia Beard Rau

Women have wrinkles, pores and curves. And there’s a movement across the world to make sure advertisers can no longer pretend otherwise.

Now, that movement has come to Arizona.

House Bill 2793, proposed by Rep. Katie Hobbs, D-Phoenix, would require advertisers who alter or enhance a photo to put a disclaimer on that ad alerting customers that “Postproduction techniques were made to alter the appearance in this advertisement. When using this product, similar results may not be achieved.”

Read more: http://bit.ly/x61usF


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